Having seen my artwork on social media, Cali Coffee approached me in 2017 to create their own Iconoflage artwork. They previously hired a designer to design their cups, but they wanted me to create new artwork not only for their cups, but also something they could use on any application in the future.
The resulting artwork has been used on their cups, gift cards, and flyer backgrounds. Additionally, I saved separate files of each icon so we could use them throughout their branding to build a cohesive visual identity.
Their customers are Instagramming the unique cups with this artwork on on a daily basis bringing Cali Coffee more attention and attracting their young, fun-loving market in Hollywood, Florida.
From this project, we have built a solid professional relationship leading to projects I am even working on today (view here).
Client: Cali Coffee
Year: 2017
The following images are from Cali Coffee's Instagram feed (@calicoffeeofficial).
©2022 Scott Hofford. All Rights Reserved.
©2019 Scott Hofford. All Rights Reserved.
©2019 Scott Hofford. All Rights Reserved.