BRANDING COLLATERAL
I find branding collateral to be a very important piece of an organization’s branding as it is the tangible form of their visual identity. Because of that, it’s important to make these pieces cohesive so they are recognizable as part of the organization’s visual identity.
I have worked on projects where I have designed the visual identity, and thus, the collateral, but also when the visual identity has already been established and needed to design pieces that work with their current branding.
When the visual identity has already been established, I initially request for a style guide to use it as an instruction manual for designing these pieces. However, when a style guide isn’t available, I look at what the organization already has and develop a guide for myself. I look for colors, fonts, and any particular graphics that I should incorporate into what I’m designing to establish a cohesive package.
You can view examples of both approaches in the projects below.
BRANDING COLLATERAL
I find branding collateral to be a very important piece of an organization’s branding as it is the tangible form of their visual identity. Because of that, it’s important to make these pieces cohesive so they are recognizable as part of the organization’s visual identity.
I have worked on projects where I have designed the visual identity, and thus, the collateral, but also when the visual identity has already been established and needed to design pieces that work with their current branding.
When the visual identity has already been established, I initially request for a style guide to use it as an instruction manual for designing these pieces. However, when a style guide isn’t available, I look at what the organization already has and develop a guide for myself. I look for colors, fonts, and any particular graphics that I should incorporate into what I’m designing to establish a cohesive package.
You can view examples of both approaches in the projects below.
©2022 Scott Hofford. All Rights Reserved.
©2019 Scott Hofford. All Rights Reserved.
©2019 Scott Hofford. All Rights Reserved.