KUAHIWI SURF SHOP LOGO

This project was part of my 50 States 50 Brands series, which I had established to improve my branding design skills.

Kuahiwi Surf Shop is a fictional business in Oahu, Hawaii, with the goal of helping locals and visitors enjoy surfing. While the shop sells surfing products, they also provide lessons and professional guidance to help their customers progress in their surfing skills.

The project included logo mark and custom logotype.

Client: Fictional; self-initiated
Year: 2016

Thumbnail Sketches

Exploratory Sketches

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